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Atlas/ Admin/ Programmes/ Novo Care+ (PSP-NN-2026-04) · Configuration

Novo Care+ PSP-NN-2026-04

Sponsor Novo Nordisk India Brand Ryzodeg 70/30 Therapy Insulin 36,884 patients 1,047 doctors ACV ₹4.20 Cr Apr ’26 — Mar ’27
Active · v12 published DPA signed ISO 27001 scope 3 draft changes
⚠ Unsaved changes

3 fields modified in this draft. Review and publish to v13 to activate for all 36,884 patients.

Programme basics

Identification, scope and contract dates · v12 active
✓ Locked by MSA
Programme name *Public-facing across all touchpoints
Internal codeauto-generated from sponsor + year
Brand attribution *Drug or device this PSP wraps around
Therapy classDrives content library & protocols
Contract datesFrom signed MSA · changes require legal
Patient enrolment targetFor pacing & commercials
enrolled 36,884 · 82% to target
Programme descriptionFor doctor & patient consent pages

Eligibility rules

5 active rules · all must pass at enrolment time
Active criteriaEvaluated automatically by enrolment wizard
Age ≥ 18 yrs × Diabetes Dx: T2DM × Prescribed Ryzodeg 70/30 × Resident of India × DPDP consent given ×

Rules evaluated AND-wise. Doctor sees per-rule traffic-light status during enrolment.

ExclusionsDisqualifies even if eligibility met
Pregnancy / lactation × T1DM × Already enrolled in active PSP ×
Doctor scopeWho may enrol patients into this PSP

Content module assignment

8 of 24 library modules assigned · update activates within 6h
Welcome onboarding
8 screens · Hindi · English
💉
Pen technique tutorial
video · 4 min
📈
Glucose tracking guide
interactive · 12 cards
🍽
Diabetic meal plan IN
Indian regional · vegetarian
🌙
Ramadan fasting protocol
seasonal · MD-reviewed
🌡
Travel & storage
cold-chain · 6 cards
Hypo recognition
video + cards · 8 min
📒
Family caregiver pack
8 cards · Hindi-first
🏃
Exercise & insulin
10 cards
👁
Eye-screen reminder
automated workflow

Refill rules

Auto-shipment cadence & PSP funding
Refill cadenceDays between auto-shipments
days · with reminders at D-5, D-2, D-day
Quantity per shipmentPens or vials
Ryzodeg pens ≈ 42 days of supply at 26 U OD
PSP subsidySponsor-funded co-pay reduction
Fulfilment partnerPharmacy & cold-chain logistics
Active · cold-chain certified
Missed-refill SLACoach intervention trigger
After days of non-pickup, coach call is auto-queued. After days, MD is alerted.

Integrations

External services this programme uses
1mg fulfilmentPharmacy delivery & cold-chain
connected
Thyrocare diagnosticsHbA1c, lipid & renal panels at home
connected
WhatsApp Business APIPatient messaging & reminders (Karix)
connected
Knowlarity voiceVoIP for coach calls · recording enabled
connected
Novo PV APIAE forwarding to Novo Nordisk safety database
connected
Apollo CGM partnershipOptional CGM device subsidy
not enabled
PhonePe paymentsAuto-debit for patient co-pay
not enabled

DPDP purposes

Granular consent purposes shown to patient at enrolment · DPDP Act 2023 compliant
Legal-reviewed v3 · 18 Mar ’26
Care delivery REQUIRED
Doctor & coach interactions, refill logistics, clinical record-keeping. Cannot be withdrawn while enrolled.
Programme operations REQUIRED
Anonymised aggregate stats to sponsor for programme governance & payment.
Pharmacovigilance REQUIRED
AE reporting to sponsor & CDSCO per Schedule Y. Statutory obligation, cannot be opted out of.
Marketing communications OPTIONAL
Brand-led education, refill discount alerts, brand campaigns. Patient may opt out anytime.
Real-world evidence research OPTIONAL
De-identified longitudinal record contribution to Novo's RWE Data Vault for publications & regulatory filings.
Family caregiver inclusion OPTIONAL
Permission to contact a designated family member for health updates & reminders.

Brand assets & presentation

How "Novo Care+" appears to patients & doctors
Programme brandmarkUsed in patient app & doctor portal
N
Novo Care+
From Novo Nordisk India
Patient sees: "Novo Care+ · Powered by Diabeasy" · co-brand mode
Primary colourUsed in patient-facing accents
Novo Nordisk blue
Tag-linePatient-facing one-liner
Disclaimer footerAppears in every patient communication
Auto-saved: 13:18 IST · DRAFT v13
Will publish to 36,884 active patients & 1,047 doctors